Privacy Policy

Endless Blue Pools ("we," "us") respects your privacy. This policy explains what information we collect through our website and how we use it.

Information we collect

When you contact us or submit a quote request, we collect the details you provide — such as your name, phone number, email address, service address, and a description of your pool or spa needs. We do not sell your information.

How we use your information

• To respond to your quote requests and inquiries
• To schedule and provide pool & spa services
• To follow up about your service and account

Analytics

We use privacy-friendly, cookie-less web analytics to understand how visitors use our site (for example, which pages are most helpful). This data is aggregated and does not identify you personally.

With your consent we also use Google Analytics, loaded through Google Tag Manager. It sets first-party cookies (named _ga and _ga_*) to recognise returning browsers and measure how our pages perform.

Nothing is loaded until you accept. Until you select "Accept cookies", Google Tag Manager and Google Analytics are not loaded at all and no request is made to Google. If you select "Reject non-essential", or your browser sends a Global Privacy Control signal, that stays true on every page.

Advertising measurement. If you accept, we also use Google Ads to measure which adverts lead to enquiries, and to show our adverts to people who have visited before. This involves passing an advertising identifier and the fact that you contacted us to Google — never your name, phone number, email address or service address.

Under California's CPRA this counts as "sharing for cross-context behavioural advertising", so we describe it plainly on our Do Not Sell or Share page along with every way to opt out. Reject the cookie notice, or send a Global Privacy Control signal, and none of it happens — Google's tools are not loaded at all.

Cookieless visit statistics with Matomo

We also count visits with Matomo, hosted by InnoCraft (Matomo Cloud) for our web agency, to see which pages are read and where visitors come from. Matomo runs with cookies disabled, so it stores nothing in your browser and does not recognise you across visits or other sites, which is why it runs without the cookie notice. It receives the page address without query strings or URL fragments, the time spent on the page, your browser and device type, and an approximate location derived from your IP address, which is anonymised (shortened) before it is stored. Referring sites are reduced to a recognised search, social or AI-assistant domain; anything else is not recorded. Taps on our phone, text and email links, a successfully sent quote request, clicks on links to other sites and file downloads (recorded by address only, without query strings) are counted as events. Matomo may also record how our quote form is used (which fields are focused and how long they take), but what you type into a form is never sent to Matomo. The data is not used for advertising and is not sold or shared. If your browser sends a Global Privacy Control signal, Matomo is not loaded at all.

Third-party services

Quote-form submissions may be processed by a third-party form-delivery provider solely to deliver your message to our inbox. We share your information only as needed to provide our services.

Your choices

You can request that we update or delete your information at any time by contacting us at email protected or (737) 707-5516.

Contact

Endless Blue Pools
1524 Haynie Bnd, Round Rock, TX 78665
(737) 707-5516 · email protected