Privacy Policy

Last updated: June 2026

Endless Blue Pools ("we," "us") respects your privacy. This policy explains what information we collect through our website and how we use it.

Information we collect

When you contact us or submit a quote request, we collect the details you provide — such as your name, phone number, email address, service address, and a description of your pool or spa needs. We do not sell your information.

How we use your information

To respond to your quote requests and inquiries
To schedule and provide pool & spa services
To follow up about your service and account

Analytics

We use privacy-friendly, cookie-less web analytics to understand how visitors use our site (for example, which pages are most helpful). This data is aggregated and does not identify you personally.

With your consent we also use Google Analytics, loaded through Google Tag Manager. It sets first-party cookies (named _ga and _ga_*) to recognise returning browsers and measure how our pages perform.

Nothing is stored until you accept. Until you choose, it runs with storage denied — an anonymous, cookie-less page count and nothing more. If you select "Reject non-essential", or your browser sends a Global Privacy Control signal, Google Tag Manager is not loaded at all and no request is made to Google.

Advertising measurement. If you accept, we also use Google Ads to measure which adverts lead to enquiries, and to show our adverts to people who have visited before. This involves passing an advertising identifier and the fact that you contacted us to Google — never your name, phone number, email address or service address.

Under California's CPRA this counts as "sharing for cross-context behavioural advertising", so we describe it plainly on our Do Not Sell or Share page along with every way to opt out. Reject the cookie notice, or send a Global Privacy Control signal, and none of it happens — Google's tools are not loaded at all.

Third-party services

Quote-form submissions may be processed by a third-party form-delivery provider solely to deliver your message to our inbox. We share your information only as needed to provide our services.